![]() ![]() “While January has become a popular month for people to cut back or abstain from alcohol, interest in no- and low-alcohol drinks has increasingly become a year-round trend among consumers across the world,” says Emily Neill, COO of IWSR Drinks Market Analysis. The IWSR forecasts that no- and low-alcohol volume will grow by 8% CAGR between 20, compared to regular alcohol volume growth of 0.7% CAGR during that same period. Once a rarity in the global beverage alcohol market, no- and low-alcohol drinks grew by more than 6% in volume in 10 key global markets in 2021, and now command a 3.5% volume share of the industry, according to a new study published by IWSR Drinks Market Analysis.Īnd the trend has really taken off in the last few years, with the market value of NoLo drinks up to almost US$10 billion in 2021 from US$7.8 billion in 2018. But what is next for the category as we head further into 2022? The drinks business investigates. The guide allows users to select the relevant materials to meet their requirements and to see how sustainability is reflected in production.As consumers embrace dry January, new research reveals that no- and low-alcohol drinks continue to grow in popularity. UPM Raflatac has published a new selection guide for wine, spirits and beverage end-use. Bax Botanics has used UPM Raflatac’s stock to print beautiful spirits labels that are made from natural fibre-based pulp, which is in turn derived from sugar cane waste. Since UPM Raflatac shares Bax Botanics’ principle of emphasizing sustainability and the circular economy, the collaboration between both firms felt natural. If everybody takes small steps toward sustainability, they will eventually have a huge impact, Bax believes. In the distillery, water and energy usage is minimized, and everything is recycled. Bax Botanics bottles are designed so they can be repurposed for further use, and the outer packaging is recycled cardboard. The first principle for Bax when starting the business was the ability to base it firmly on sustainability. At present, Bax Botanics also focuses on exports. Nevertheless, we can still have control over what we put into our bodies and therefore enjoy the resulting health benefits.Īnother niche for non-alcoholic spirits is global exports to customers who prefer non-alcoholic drinks due to cultural or religious reasons. For many, modern life can seem impossible to control. Younger people turn to alcohol-free drinks due to fitness and health reasons, but also for a sense of control, Bax explains. Likewise, people seem to prefer the ‘no alcohol’ to the ’low alcohol’ category since there is no ambiguity about how much alcohol a beverage contains.Īge is another factor driving consumers’ preference for no- or low-alcohol spirits. I sat down with Chris Bax to discuss the trend of alcohol-free spirits at the UPM Raflatac sponsored Wine & Spirits Virtual Fair 2021, which took place in June.Ĭhoosing alcohol-free spirits, for example, on weekdays or before getting behind the wheel, has begun to make sense to consumers, says Bax. The Baxes have over 30 years of experience teaching and consulting in the food industry. From organic herbs to reusable bottles, the principles of responsible growth and circular economy are at the heart of Bax Botanics. Much can be learned from the way the company has implemented sustainable practices in its business development from the get-go. ![]() ![]() According to Chris and Rose Bax, the founders of Bax Botanics, going alcohol-free has become a mainstream phenomenon in recent years.īax Botanics produces non-alcoholic spirits distilled from herbs, roots, flowers and berries. The International Wine and Spirit Research (IWSR) estimates that the volume of global sales of non-alcohol and low alcohol beverages will increase by 31 per cent by 2024. Consumers are increasingly opting for non-alcoholic options when it comes to taking a tipple. ![]()
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